"Daniel was a trusted figure within the team when it came to copywriting needs, no matter how challenging the scope or deadlines were. Daniel proactively inserted himself into numerous new business briefs and offered both the enthusiasm and quality of ideas required that led to a consistently high quality of response to our client’s needs. His attention to detail and clear desire to really understand our clients meant that he was often asked to lead our copywriting efforts when embarking upon projects. Both the wider team and clients alike respected and valued his input throughout his time at Crab Creative. I would not hesitate to recommend Daniel for any future copywriting roles - I’d welcome the opportunity to work with him again."